From 3 to 5, the grand "Yue Rhyme Brings Auspiciousness, Harmony Unites the World" 2026 Hecheng Tianxia · Zhanjiang People's Village New Year Festival was held in People's Village, Chikan District, Zhanjiang City. Known as "the biggest festival of the year," the New Year is a unique traditional folk festival in western Guangdong. As a representative example of Zhanjiang's New Year celebrations, the event in People's Village surpasses even the Spring Festival in scale and grandeur.
This event, fully sponsored by Hecheng Tianxia, leverages a government-enterprise collaboration model to inject new vitality into intangible cultural heritage protection, earning high praise from the Zhanjiang Culture, Radio, Television, Tourism and Sports Bureau. During the event, traditional segments such as divine alms-giving, the grand New Year parade, and a banquet for ten thousand people were presented in succession, attracting tens of thousands of citizens and tourists to participate. Rao Yuansheng, a Guangfu culture scholar and Director of the Guangzhou Folk Culture Research Institute, attended in person to explore the Lingnan cultural roots behind Zhanjiang's New Year celebrations.
The successful completion of the 2026 and Chengtianxia · Zhanjiang Citizens Village Nianli Culture Week is a vivid example of government-enterprise collaboration empowering intangible cultural heritage protection. The Zhanjiang Municipal Bureau of Culture, Radio, Television, Tourism, and Sports, as the guiding authority for the event, highly recognized Chengtianxia's dedicated support for inheriting intangible cultural heritage. From ancient sacrificial rituals honoring deities to city-wide Nianli processions and a grand banquet celebrating guests and hosts alike, this event adopted an innovative model of "government guidance, enterprise support, and public participation." It has provided a replicable and scalable "Zhanjiang Model" for revitalizing the legacy of Zhanjiang Nianli, while also opening up effective new pathways for future social forces to contribute to intangible cultural heritage preservation—ensuring millennial folk traditions shine even brighter in the new era.