During this year's National Day holiday, Hubei Province's A-level tourist attractions received 1857.54 million visitors, a year-over-year increase of 4.25%. Meanwhile, the Yangtze River Culture Festival, which kicked off on 9/19, has featured cultural performances and shows across the province. The Wuhan riverside promenade dazzles with light and shadow, Xiangyang's ancient city teems with visitors, and the forests of Shennongjia are ablaze with autumn colors... A wave of integration between culture and tourism is sweeping across Jingchu.
In recent years, Hubei Tourism has leveraged integration as its engine to build a world-renowned cultural and tourism destination. In 2025, Hubei welcomed nearly 10 billion visitors, with total tourism revenue surpassing the trillion-yuan milestone.
Hubei possesses core resources of the Yangtze River civilization, a profound Jingchu cultural heritage, an abundant lake ecosystem, and a complete industrial and scientific innovation system. How can the millennium-old cultural legacy, long preserved in ancient texts and nestled within its mountains and waters, be transformed into a dynamic engine for industrial development? The answer lies in the profound transformation driven by the integration of culture and tourism. From "protection" to "activation," from "breaking through boundaries" to "solving critical challenges," Hubei is forging a distinctive path for culture-tourism integration—one that continues to expand and flourish.